Circle work closely with clients to develop a packaging sustainability strategy and establish goals that meets their business and brand needs. We assess current packaging portfolio’s and appraise recyclablity, providing clear options for improvement so that you know your brands have the best packaging for your customer and planet.
Our packaging sustainability strategies are based on the Circular Economy principles and guided by the UK Resource and Waste Strategy, EU Waste Policy and UN Sustainability Development Goals.
New Packaging Development
The development of packaging from concept to consumer can be complex: packaging touches every part of your supply chain. must comply to various regulations, quality standards, distribution and retailer requirements. It is also the final consumer interface with your brand and product . Increasingly, consumers are demanding strong sustainability credentials also.
Circle provide a development map for the process indicating where key decisions and milestones will occur. We co-ordinate activities with brand, component suppliers and manufacturing to create samples, test and trial packaging and ensure risk management and stakeholder management at all stages.
Packaging can appear to be a simple task but in reality, it is a far reaching topic with varied responsibilities from the highly creative to the deeply detailed.
Circle Packaging offers professional development training in innovative and sustainable packaging development. Our programme is designed on a new product development framework covering the ideation process, brief writing and interpretation, specification creation, artwork process, tests & trials and launch. We also offer training in packaging sustainability principles to ensure your brand is fully versed in this field.
For information, call Circle Packaging today to learn more about how this coaching programme can support your product’s packaging.