At Circle Packaging, we work closely with clients to develop a packaging sustainability strategy and framework that meets business and brand needs. Circle provide a ‘Recyclability By Design Assessment’ whereby we appraise your packaging portfolio for recyclability within the existing waste stream and provide clarity on what is happening to your components at end-of-life. We are then able to provide clear options for sustainability improvement ensuring that your brand can be confident it has the best packaging for both the customer and the planet.
Our packaging sustainability strategies are based on Circular-Economy principles and guided by the UK Resource and Waste Strategy, EU Waste Policy and UN Sustainability Development Goals.
New Packaging Development
The development of packaging from concept to consumer can be complex: packaging impacts every part of your supply chain. It must comply to various regulations, quality standards, distribution and retailer requirements. Packaging is the often the final consumer interface with your brand and product and so impact and functionality through to end-of-life management is critical.
Increasingly, consumers are demanding strong sustainability credentials meaning a well-designed pack must also have a positive environmental message to meet consumer expectations.
Circle provide a development map for your packaging project ensuring key decisions and milestones are seamlessly managed. We coordinate all key project activities from the component supplier and manufacturing plant selection, development and quality component samples, printer and repro management, testing and trialing as well as timeline, risk and stakeholder management.
Packaging can appear to be a simple task but in reality, it is a far-reaching topic with varied responsibilities from the highly creative to the deeply detailed.
Circle Packaging offers professional development training in innovative and sustainable packaging development. Our programme is designed on a new product development framework covering the ideation process, brief writing and interpretation, specification creation, artwork process, tests & trials and launch.
Training in packaging sustainability principles will ensure your brand is fully versed in this field and will help your brand to understand the positive impact that you can make as well as avoid unintended consequences.
For information, call Circle Packaging today to learn more about how this coaching programme can support your product’s packaging.